Two New Speech & Seminar Topics

by Jim Cathcart

Hi Folks, I'd love your feedback on the items below.

We've got lots of exciting news. My online library is growing daily and I've refined some new speech & seminar topics as well. (This is a new treatment of an older title.)

1. The Acorn Principle - Growing Demand by Growing Your Brand
From Brand Awareness to Brand Preference to Brand Insistence
Your Personal Brand and Your Business' Brand
Emerging in a new marketplace (How to create & establish your brand)
Transitioning from an earlier position
The biggest brand error of all (inconsistency)
Riding someone else's horse, at first
How to look like good news to everyone you meet
Knowing your "Publics"
Defining the reputation you want
Earning the reputation you want
Managing your reputation - consciously & intentionally
The Future you see and the Person you'll be
Expanding your Brand
Things that are measured tend to improve
Brand Marketing: Surround, Penetrate, Saturate
Personal Service Businesses, Small Businesses and Large Enterprises
Becoming the person you will need to be

2. Sales Psychology - Understanding The Mind of your Buyer
How people will show you the ways they like to buy
How to know what kind of "Relationship" buyers prefer
Opening new mental "files" so that you can learn more
The essence of intelligence is noticing more
Methods vs Patterns vs Principles
The tip of the iceberg and the bulk of the iceberg
Behavior Patterns are only the beginning
Internal Diversity and External Diversity
Personal Velocity differences
Understanding Intellectual Bandwidth - processing capacity
Multiple Intelligences - How is this person smart?
Value Priorities - what matters to him or her?
Background Imprint - patterns from the past
Know thyself - If you don't know yourself, others will be in control
Adapting to multiple differences in people
What This Means To You Is... (translating your message to suit their mind)
Modus Operandi- Mode of Operation - whether to use information or motivation next

These are just two new topics that have evolved out of all of my research over these past 30 years.
(June 16, 2007 is Cathcart Institutes's 30th Business Anniversary!)

I have not produced separate promotional pieces for these topics since they extend my existing topics but , check out the following link to my new website. It is a video one-sheet with three short clips of narration followed by live performance.
Here is the link: http://youonyourwebsite.com/Cathcart/One_Page.htm

In the Spirit of Growth,
Jim

Jim Cathcart
Cathcart Institute, Inc.
Executive Office
2324 Crombie Court
Lake Sherwood, CA 91361
805-777-3477
email: jim@cathcart.com
Jim on Video: http://youonyourwebsite.com/Cathcart/One_Page.htm
website: http://www.cathcart.com
Jim's blog: http://www.cathcart.com/blog