Monday, December 17, 2007

Tiger Woods, Christmas and Emails

by Jim Cathcart, CSP, CPAE

Yesterday Tiger Woods won his fourth Target World Challenge tournament here at Sherwood Country Club and donated $1,350,000 to his foundation for kids.

What an impressive guy! Paula and I were among the 18,000 happy participants who witnessed as Tiger came in 22 under par for four days of play. His closest competitor was 7 strokes behind him. And those seven strokes paid half a million dollars less!





Think of your own career performance and how significant one or two "strokes" per day can be. I'm inspired to pay much more attention to each thing I do. How could you take your "game" up a notch or two next year?



This Christmas season (yes, I'm a Christian, but even if I weren't I'd still refer to it as the Christmas season because that's literally what it is. All religions deserve our respect. It is the fact that we believe in a higher being that unites us. We shouldn't let our approach to it divide us.) As I was saying, "this Christmas season"...presents us with a wonderful opportunity to show each other that we care.
Our appreciation of the connections we enjoy is what helps keep those connections alive. Please take time to thank the folks you know, care about and benefit from. Especially those who risk their lives for us every day.

I am one of those who LOVES email. It's bizarre I know, but I love the convenience and flexibility of it. We can connect all day and night and add graphics if desired. Cool. I'll endeavor to limit my emails to you but please understand that, if it didn't matter, I would not have sent it. So, please at least scan our messages before you hit delete. Sometimes there is a special gift in it for you. Like in this one.

During 2007 I wrote five new e-books in a "Relationship Selling Series". You are welcome to obtain one for free just for reading this Blog. I'll list them below and you can send me an email to jim@cathcart.com with the title of the one you want. I'll reply with the ebook attached. These books sell for $9.95 each but your choice of one is my Christmas gift to you, my reader. By the way, for the non-sales folks, the book on Sales Psychology, Understanding the mind of your buyer, would be the least "sales-y" and most transferable to other disciplines.


Jim Cathcart's newest e-books:
1. Introduction to Relationship Selling (a comprehensive overview)
2. Sales Readiness: How preparation leads to opportunity
3. Finding the Buyers: How to reach those who want what you've got
4. Connecting with your Customer: Understanding the buyer's needs
5. Sales Psychology: Understanding the mind of your buyer

Have a great Holiday and call on me anytime I can help.
PS: my sixth ebook will be titled "Sales Presentations: Solving problems, filling needs and increasing the desire to buy. Coming soon!