I just returned from a motorcycle ride over the Santa Monica Mountains and along the length of Malibu. It's Labor Day weekend and tens of thousands were at the beaches. But I was lost in a world of thought. I've been pondering ways to describe more succinctly what it is that I do.
This is a process I've been involved in for three decades now. How do I explain simply and easily how I help others? I've tried "Business Growth Specialist", "Professional Speaker and Trainer", "Business Advisor", "Executive Coach", "Psychological Researcher", "Business Author" and simply "Consultant." But none of these quite clicked for me. All were accurate but none truly captured the whole picture.
Well today I had a BFO, a blinding flash of the obvious.
I'm a Motivation Expert.
For 31 years I've done motivational speaking all over the world, written 14 books on personal and professional development, conducted training on Relationship Selling and Customer Loyalty, owned a psychological research firm and collaborated with a team of researchers to help people understand how to make better choices in business and in life. I've earned every designation and award that a professional speaker could aspire to and yet, it has eluded me that I am and have been simply "A Motivation Expert." (duh!)
I know motivation better than most people because I've studied it for more than 35 years. I've also practiced it in direct applications with client companies and my own teams around the nation. I know and am known by all of the top experts in this field and have the professional credentials and body of knowledge to back it up. How do we miss these things?????
I've consulted with colleagues on hundreds of occasions and I seem to have a knack for defining what they do and how they can best communicate it. Why not for myself? I don't know, but I am humbly grateful for the insight God blessed me with this day.
Now, I can finally answer the question, "what do you do?"
I'm a motivation expert. I am an author, speaker, trainer, consultant and coach who focuses specifically on how to get people to do what needs to be done when it needs to be done whether they feel like it or not and still do it well. So I write books and articles, create training systems, deliver keynote speeches, conduct training programs, advise and consult with executive teams, and coach individual executives and top performers. I help them motivate themselves, their coworkers, their prospective clients and their families. I teach "Intelligent Motivation for a Challenging World."
(I just captured the domain name: "themotivationexpert.com" to stake my claim a bit more firmly.)
So, my friends whenever you need assistance in getting people (including yourself) to do what needs to be done, I'm your guy. I always have been, but now it's easier to explain it because I just noticed what the rest of the world has seen for decades. I'm a motivation expert.
Now, go out there and do something that matters. :-)
Jim
Posts
